Our Brand Principles

At Vakrangee, we endeavour to inculcate our brand principles into every aspect of our business operations. We believe that these principles are the bedrock that allows us to function efficiently and ethically, thereby delivering best-in-class customer experience.

  • Trust

    The value that binds all our stakeholders – Government, Banks, Partners, Businesses and Franchisees.

  • Perseverance

    The attitude we have to accomplish the unprecedented feat of creating the world’s largest retail network, even in the most remote and inhospitable areas without electricity and connectivity.

  • Unyielding Rigor

    The way we train our people and set high standards of quality in our systems and processes is the backbone of our success. We take ordinary individuals and train them with skill sets that help them yield remarkable results.

  • Entrepreneurial

    An entrepreneurial spirit in our approach to business - both in our employees and our franchisees - our key business partners.

  • Prudent

    Our basic approach to scalability, security, confidentiality, planning, risk management and value creation.

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