Our defined approach in Business-to-Consumer (B2C)
is targeted towards revamping the consumer
delivering a unique experience to customers.
We are working towards facilitating access to India's
masses to financial services by implementing our innovative and customer focus initiatives.
We provide end-to-end e-Commerce solutions to our
customers with the sole objective of connecting India's rural
citizens with the modern ecosystem. Our strong and vast
distribution platform of Vakrangee Kendra is being expedited
optimally to offer products and services to
Our service delivery in the B2C segment includes mobile
recharges in the telecommunications space and top-up
Direct-to-Home (DTH) services and recharge coupons in
the DTH segment. We have partnered with 17 Telecom
Operators and 3 DTH providers (Tata Sky, Videocon and Dish
TV) of home entertainment.
Under the products category, we help customers buy an
array of FMCG products, white goods, among others. We
have formed a strategic alliance with Tata Motors to help
individuals source vehicles (Tata Ace and Tata Magic) and
tractors. We leverage our extensive rural retail network
to provide B2C services, helping companies expand their
operations in the rural markets.